'Family is light' Mid-autumn moon cake gift box,we hope to convey the concept of "Family is light" through the real lighting and the structure of the plane, graphics, illustration, and packaging.In the packaging design, we did our best to be eco-friendly and make the best use of everything. For example, the portable moon cake outer packing can be used as a decorative poster pendant. Glue shall not be used in the packaging structure as much as possible. Each moon cake is packaged in snow paper with illustrations.
The transparency of the snow paper increases the entertainment. It can also be torn off for collection. The waste of the paper is designed as a coaster and so on.
During the current social context，we hope that such a gift box is a warm and simple design that can touch our hearts. This is also our sincere wish and expectation. East or West, Family is Light.
The transparency of the snow paper increases the entertainment. It can also be torn off for collection. The waste of the paper is designed as a coaster and so on.
During the current social context，we hope that such a gift box is a warm and simple design that can touch our hearts. This is also our sincere wish and expectation. East or West, Family is Light.
纸现场是蓝碧源集团旗下的空间品牌。以纸抵心，让纸张唤起我们内心最深刻的情感，表达最真实的感受是纸现场的品牌核心价值。通过纸张与消费者保持沟通并产生情感共鸣。
Family is Light 中秋月饼礼盒,我们希望通过平面、图形、插画以及包装的结构和真实的光，共同传达出“家即是光”的概念。包装设计中，我们尽可能的物尽其用和环保，比如手提可作为装饰的海报挂件、包装的结构尽可能不使用胶水、每个月饼包装插画选用雪纸，发光增加趣味性，也可撕下进行收藏，包装镂空的废料设计成杯垫等等。
在当下大环境中，希望这样的一个中秋礼盒，是可以触动我们内心的、有温度的、朴实的设计，这也是我们最真诚的祝愿和期许。East or West,Family is Light.
值得高兴的是礼盒在预售期即全部售罄，这也让我们更加坚信这样一个礼盒已经超出了月饼本身，更多的是亲友们之间相互馈赠彼此的爱意。
Family is Light
家即是光
ART DIRECTOR: Xiao Nan
DESIGNER: Kai Chang
IllUSTRATION:Kai Chang
CLIENT: Paper Live
YEAR: 2022
