Move River — Nobignosmall

Move River coffee is a new coffee roasting brand. The brand was founded on the concept of "gathering and circulate, connection and purity.” The China coffee roasting champion team gathered the fresh and high-quality raw coffee beans they wanted from all over the world. After proper roasting treatment, it presents a delicious specialty coffee, and give us sincerity and beauty.From everywhere to you

In terms of design, we take the brand logo as the basis, establish a visual system that can reflect the brand's own attributes from line to plane. Guided by the concept of " gathering and circulate " of the brand, it intuitively and effectively presents coffee related information to users, such as the product name, flavor, roasting degree, origin, etc. The color usage specification expands and changes according to the basic color of the brand. The auxiliary graphics can be effectively and regularly adapted and applied in different scales.

Move River is a set of visual system with strong uniqueness, expansibility and effectiveness. We hope to help the brand build a good experience of multi-dimensional visual communication.

河川水流是一个全新的咖啡烘焙品牌，品牌创立始于“汇入汇出、连接、纯粹”的概念，由中国烘焙冠军团队在全球范围内汇集心仪的新鲜优质咖啡生豆，经过合适的烘焙处理，呈现出好喝的精品咖啡，真诚美好给予我们。From Everywhere To You.

在设计中我们以品牌标志为基础，由线到面的建立一套可以体现品牌自身属性的视觉体系，以传达品牌“汇入、汇出”的理念为先导，直观有效的向用户展现咖啡的相关信息，比如产品包装中品名、风味、烘焙度、产地等等；色彩使用规范依据品牌基础色进行拓展和变化；辅助图形可以在不同尺度中有效且有规律的适配与运用。

河川水流是一套独特性、拓展性和实效性都很强大的视觉系统。我们希望帮助品牌建立一个多维度视觉沟通的良好体验。