Since 2014, Morning Tattoo has been established for nearly ten years.Morning tattoo has always adhered to the original intention of the brand of the beginning, that is, we hope that morning tattoo can remove the traditional impression of the industry and bring people more diverse cognition and free imagination.During the process of brand upgrading, the commercial traces of the industry are reduced. The brand visual identity emphasizes the influence of the morning tattoo on the unique and beautiful life, and also expresses the artistic beauty of life. The non-traditional commercial narrative is used to advocate and promote more people to pursue a more high-quality individual lifestyle.
The new brand visual identity presents a high degree of recognition, and a unique brand personality, and it breaks the solidification and limitation of the cognition of the original industry situation.
The new brand visual identity presents a high degree of recognition, and a unique brand personality, and it breaks the solidification and limitation of the cognition of the original industry situation.
从2014年开始，morning tattoo发展至今已经近十个年头。morning tattoo一直在坚持品牌伊始的初衷，即是我们希望morning tattoo可以去除传统的行业固化印象，带给人们更多元的认知和自由的想象空间。在全新品牌升级中，减少行业的商业痕迹,并通过品牌视觉来强调morning tattoo对独特美好生活的影响、对生活艺术之美的表达，用非传统的商业叙述，来倡导和推动更多的人去追求更有品质的个性生活方式。
新品牌视觉呈现出高度的识别性、独特的品牌个性，以及打破原有业态认知的固化性和局限性。通过VI系统，Morning Tattoo想传达的是轻松、平等、尊重，和而不同的刺青文化品牌理念和愿景。
新品牌视觉呈现出高度的识别性、独特的品牌个性，以及打破原有业态认知的固化性和局限性。通过VI系统，Morning Tattoo想传达的是轻松、平等、尊重，和而不同的刺青文化品牌理念和愿景。
morning tattoo
ART DIRECTOR: Xiao Nan
DESIGNER: Kai Chang
CLIENT: morning tattoo
YEAR: 2020
